Grantx Marketing Website Redesign
A B2B marketing website redesign focused on product storytelling, trust, and lead conversion.
Branding
Web UIUX
3D
AI
Information Architecture
about grantx
High-impact projects stall on grant complexity, not vision.
Grantx uses predictive AI to surface the right funding in minutes, not weeks.
ROLE
Website Designer
TEAM
1 Design,
1 PM
TOOL
COMPANY
Grantx
COMPANY
Grantx
YEAR
2025 – 2026
Prove the value within 10 secs
AI products all look the same right now, so it's hard to make yours stand out. You can't walk a user through backend logic they'll never read, especially not in ten seconds. The goal is simple, make the value click before they scroll away.
I Achieved.
Engagement Time
10s → ~3min
Session Engagement
12.18% → 57.82%
Conversion rate
+
homepage to contact page
Showing Value Through an Interactive 3D Hero
Why
Unlike competitors relying on generic, low effort stock photos, a custom visual language signals a level of polish and investment that builds immediate trust.
the concept
The motion traces one smooth, unbroken path, mirroring how fast and frictionless Grantx's matching actually is. Old ways of finding grants are the opposite: slow, confusing, and full of dead ends.
Organizing the Content to Read as One Story
A demo that shows Grantx in action
Matched to Grantx's Visual System
Text colors
Light
Text Primary
Text Secondary
Text Brand
Text on Color
Dark
Text Primary
Text Secondary
Text Brand
Text on Color
Surface colors
Light
Surface Primary
Surface Secondary
Surface Tertiary
Surface White
Dark
Surface Primary
Surface Secondary
Surface Tertiary
Surface Black
Marketing Site Color Palette
In-App System Tokens
Then pushed to feel more polished
Contact Us
Action Utilities
AI Agent
Conceptual Data Visualization
Button
Get Started
Buttons
Consistent experience across platforms
Trust is immediately broken if a site breaks on mobile. I ensured a seamless experience across all viewports.
This meant translating the heavy 3D desktop experience into optimized, lightweight assets for mobile users without losing the core brand identity and storytelling power.
